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WCA 2018: How SME forwarders can use Amazon's tactics for e-commerce
11 Mar, 2018

SINGAPORE - During this week's WCA Worldwide Conference, many speakers have provided detailed description of how they are handling the e-commerce revolution. In his Tuesday keynote address, called "Disrupting Traditional Logistics," Rick Hernandez, vice president of partner development for global e-commerce at Pitney Bowes, took a step back for a big-picture look at the profound changes that are being forced on a reluctant freight forwarding community.


While many of the changes seem daunting, Hernandez (pictured speaking at right) said it's still possible to compete by looking at e-commerce from the perspective of the biggest disruptor of all: Amazon.

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