Case Studies
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Member Spotlight
(Brazil continues to lead Headway’s global pangasius transport network) Headway JSC Achieves Impressive Growth In Pangasius Exports To Brazil In 2025
Industry Overview According to the Vietnam Association of Seafood Exporters and Producers (VASEP), Vietnam’s pangasius export value reached over USD 1.6 billion in the first nine months of 2025, up nearly 10% year-on-year. Specifically for the Brazilian market, statistics from VASEP show that from the beginning of 2025 to mid-September 2025, the export value of Vietnamese pangasius reached approximately USD 122.4 million, up 51% compared to the same period in 2024. This strong upward trend highlights the rising demand for white fish in South American markets — particularly Brazil — driven by high nutritional value, competitive prices, and a stable supply chain from Vietnam.
(Vietnam’s pangasius export value shows steady growth across global markets – Source: VOV.vn) Cold Chain Supply Strength – Headway’s Competitive Edge Amid rising ocean freight rates, especially on Asia–South America routes, exporters face increasing challenges in optimizing costs and lead times. Leveraging its global cold chain logistics network, Headway has effectively enhanced transportation efficiency through integrated connections between ICDs, seaports, and international routes. Its state-of-the-art reefer container system, combined with real-time temperature and location tracking solutions, enables end-to-end control over product quality — from the point of origin to the destination port. Brazil – Headway’s Top-Growth Market for Three Consecutive Years As of Q3 2025, Headway’s total pangasius export cargo volume reached 84,128 tons, up 10% from the same period in 2024. Among these, Brazil remained the key export destination, posting a 57% increase year-on-year and an impressive 148% rise compared to 2023. Brazil now accounts for 43% of Headway’s total market structure, maintaining its position as the top-performing market for three consecutive years. Driven by strong demand from supermarket chains, restaurants, and the frozen food processing sector, Brazilian consumers favor Vietnamese pangasius for its tender white flesh, minimal bones, and price advantage over domestic white fish varieties. Meanwhile, other markets such as Mexico (+23%), Malaysia (+41%), and Taiwan (+56%) have also shown stable growth, reflecting Headway’s agile multi-market logistics strategy.
(Headway’s pangasius export cargo volume in the first nine months of 2024 and 2025 – Unit: tons) Expanding Export Horizons – Unlocking Emerging Markets In addition to strengthening its foothold in key markets, Headway continues to expand transport capacity into high-growth emerging destinations:
These figures illustrate Headway’s strategic vision in expanding its global logistics network and adapting to shifting market dynamics, as traditional markets such as the EU, China, the US, and Colombia experience a decline, making way for stable and fast-growing regions.
Professional Cold Chain Logistics – The “Lifeline” of Pangasius Exports With sustainable growth results and a comprehensive cold chain ecosystem, Headway JSC continues to reinforce its position as a trusted logistics partner for Vietnam’s seafood industry — accompanying exporters in enhancing the global value of Vietnamese pangasius through reliable, efficient, and high-quality logistics solutions. For more information, please contact Mrs Tracy <tracy@headway.com.vn>. |
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